Launched in July 2002, 888poker is the poker branch of the 888.com online casino operation – which is one of the world’s largest – and was previously known as Pacific Poker. 888poker has promoted itself well through the signing of sports stars as ambassadors of the site such as Australian cricketer Shane Warne and former Valencia football goalkeeper Santiago Canizares. The site has a strong player base in Europe and Australia and was recently given the 2011 eGaming Review award for ‘Poker Operator of Year’.
888poker is currently tracking 4th in terms of real money players according to PokerScout in December 2011 so there are a large number of games and opponents to choose from. Because it doesn’t accept US players, peak traffic times are friendly for Asia-Pacific and the weekends record the highest peak in traffic numbers due to the large guaranteed tournaments runing at that time.
Quality of Players
The site having an overflow of recreational players coming across from 888.com’s online casino operations so the quality of 888poker’s players can be quite soft for those looking to take advantage of the situation. 888poker has also provided a number of promotions and features within their poker client that specifically draw in more of these casual players to the site.
In February 2011, 888poker introduced its new “Poker 6” client giving one-touch access to the lobby, fast access to tables, 3D graphics, integrated casino play, an always visible cashier and improved multi-tabling functions. A key new feature on the site is also a “Home Games” concept with “lounges” offering private games and tournaments utilising webcams. Players have the ability to actually see their opponents and interact with them, putting an emphasis on the social aspect of the game and taking away much of the fear of playing with bots and anonymous opponents.
Bonuses and Promotions
First depositors on 888poker will get a 100% welcome bonus of up to $400 which comes in $10 incraments for every 100 status points earned. Using the promotion code 10ontop for a deposit of $30 or more, players can also get an extra $10 on top of their welcome bonus. There are also a number of freeroll bonuses and Celebrity Challenges to entice new players.